Current Car Deals, Rebates, and Incentives

Nissan Lowers Prices to Grab Market Share

Submitted by Staff on May 7, 2013 - 1:39am

If you’re looking for a new car for summer or something for your graduate to drive you might start seeing Nissan pop up in online searches more often.  That’s because the company is aggressively cutting prices to be more competitive with the intention of grabbing a bigger share of the market. Nissan’s CEO has stated that the goal is to capture 10% market share over the next three years.

Nissan’s Senior Vice President of Sales and Marketing for the Americas was quoted saying that the seven vehicles they are cutting prices on were previously priced higher than similar vehicles from competitors and were being left out of some Internet searches due to the price differences. These vehicles make up 65% of U.S. sales and four of the seven models are built in North America.

Nissan is planning to reduce rebates and other discounts along with the price reduction.

Price cuts vary by model. The seven cars slated for reduced prices include:

·         Altima – midsize

·         Armada – full-size SUV

·         Juke – small crossover SUV

·         Maxima – full-size car

·         Murano – midsize crossover

·         Rogue – small crossover

·         Sentra – compact car

The price cuts run from $580 or 2.7 percent on the top-selling Altima midsize car to $4,400 or 10.7 percent on the Armada. Nissan executives feel this price cut could help the brand. Some car buying sites are set up to allow consumers to select a price range for the cars they are shopping for and when cars are priced above that range they are left off of the list of recommendations.  The 2012 J.D. Power Automotive Mobile Site Study found that nearly one third of car shoppers intending to purchase a vehicle within two years visit automotive website via smartphones to research the purchase and over half of those people do so while actually at a dealership. Most shoppers are specifically looking for pricing information according to the study.

Nissan Deals Associated Press